Friday, 18 October 2013

Achievement Motivation

Achievement Motivation Summary

McClelland - Atkinson Model

Need to achieve (Nach):
The motivation to succeed in a performance, driven by the feelings of pride/satisfaction you receive when winning.
High Nach:
  • show approach behaviours
  • seeks out challenges concerned with standards of performance - will do extra training 
  • enjoyment in performing in evaluated situations
  • attributes performance to internal factors 
  • attributes failure to external factors
  • values feedback
Need to avoid failure (Naf):
The motivation to avoid failing, driven by fear of humiliation and shame. 

High Naf:
  • shows avoidance behaviours 
  • aviods challenges
  • would rather not compete unless there was a certain chance of victory or against a far better opponent
  • attributes performance to external factors 
  • attributes failure with internal factors 
  • does not value feedback as it is viewed as criticism. 

How a coach can promote "approach behaviour":
  • Positive experiences
  • gradually increase task difficulty
  • goal setting 
  • use positive feedback and praise/ support from significant others
  • reduce punishment
  • use attributions correctly
  • develop high levels of self-efficacy

Situational factors 

Probability of success  (task difficulty)

Incentive value of success ( how rewarding success is to the performer)

These two factors are inversely proportional

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